Serial entrepreneurs. Experienced investors.
Your next partners.
Built on over 50 years of combined experience founding and scaling large multinational businesses, G-Cubed offers a patient and highly personal route to growth for ambitious British-based companies. If that’s you, founders Ian Wason and Alex Bonsor invite you to explore the opportunity of working with them.
Serial entrepreneurs. Experienced investors.
Your next partners.
Built on over 50 years of combined experience founding and scaling large multinational businesses, G-Cubed offers a patient and highly personal route to growth for ambitious British-based companies. If that’s you, founders Ian Wason and Alex Bonsor invite you to explore the opportunity of working with them.
Serial entrepreneurs. Experienced investors.
Your next partners.
Built on over 50 years of combined experience founding and scaling large multinational businesses, G-Cubed offers a patient and highly personal route to growth for ambitious British-based companies. If that’s you, founders Ian Wason and Alex Bonsor invite you to explore the opportunity of working
with them.
We’re all about the good
Good organisations
Run by good people making a net-positive impact.
Good investments
Helping British companies grow and thrive.
Good causes
Leaving the world better than we found it.
We’re all about
the good
We’re all about
the good
Good organisations
Good organisations
Run by good people making a net-positive impact.
Run by good people making a net-positive impact.
Good investments
Good investments
Helping British companies grow and thrive.
Helping British companies grow and thrive.
Good causes
Good causes
Leaving the world brighter than we found it.
Leaving the world better than we found it.
Forget faceless private equity firms, we work together on a deal that works for you – free from fine print, jargon and rigid demands.
Forget faceless private equity firms, we work together on a deal that works for you – free from fine print, jargon and rigid demands.
Forget faceless private equity firms, we work together on a deal that works for you – free from fine print, jargon and rigid demands.
Some call it patient capital.
To us, it’s just good business.
Some call it patient capital.
To us, it’s just good business.
Some call it patient capital. To us, it’s just good business.
We're not here for quick returns and swift exits – we’re in it for the long haul, ready to roll up our sleeves and work alongside you.
We're not here for quick returns and swift exits – we’re in it for the long haul, ready to roll up our sleeves and work alongside you.
We're not here for quick returns and swift exits – we’re in it for the long haul, ready to roll up our sleeves and work alongside you.
Good growth comes to those who wait.
Good growth comes to those
who wait.
Good growth comes to those who wait.
Our philosophy
Our philosophy
Our philosophy
Endurance trumps speed
With the right resources, we create the conditions for stable, sustainable growth – so you can get on with scaling your business. We know how hard that is and we have a Rolodex of contacts and suppliers to assist us to make you the leader in your industry.
Unicorns aren’t real
We believe in enduring British businesses led by capable teams, backed by experience and the resources to reach their goals. There are no shortcuts in life or building a successful business. For you to have got your business to where it is, you are already exceptional, we are there to support you and your hard work on the journey.
The journey is important
50 years of founding and scaling large multinational businesses has taught us that success is best served when you enjoy the journey. We are not faceless private equity who only offer money, we are here to build businesses, relationships and have a good time. The more founders we save from going to traditional private equity, the better!
Endurance trumps speed
With the right resources, we create the conditions for stable, sustainable growth – so you can get on with scaling your business. We know how hard that is and we have a Rolodex of contacts and suppliers to assist us to make you the leader in your industry.
Unicorns aren’t real
We believe in enduring British businesses led by capable teams, backed by experience and the resources to reach their goals. There are no shortcuts in life or building a successful business. For you to have got your business to where it is, you are already exceptional, we are there to support you and your hard work on the journey.
The journey is important
50 years of founding and scaling large multinational businesses has taught us that success is best served when you enjoy the journey. We are not faceless private equity who only offer money, we are here to build businesses, relationships and have a good time. The more founders we save from going to traditional private equity, the better!
What you gain
What you gain
What you gain
Flexible funding options through a minority or majority stake
Flexible funding options through a minority or majority stake
Training programs and coaching sessions tailored to your workforce & ideas.
Patient capital and a long-term partnership
Patient capital and a long-term partnership
Patient capital and a long-term partnership
Strategic guidance for growth, succession and legacy planning
Strategic guidance for growth, succession and legacy planning
Strategic guidance for growth, succession and legacy planning
Support in recruitment, legal, marketing and governance
Support in recruitment, legal, marketing and governance
Support in recruitment, legal, marketing and governance
Hard skills like finance, planning and business strategy
Hard skills like finance, planning and business strategy
Hard skills like finance, planning and business strategy
Access to mentors, advisors and industry talent
Access to mentors, advisors and industry talent
Access to mentors, advisors and industry talent
Preservation of business values, mission and employee wellbeing
Preservation of business values, mission and employee wellbeing
Preservation of business values, mission and employee wellbeing
Safeguarding of legal, financial and reputational interests
Safeguarding of legal, financial and reputational interests
Safeguarding of legal, financial and reputational interests
Case study
Case study
Case study
Good things happen in threes
Good things happen in threes
Good things
happen in threes
1
Discovery
Spend time with us – we're keen to hear all about your business and how you got to where you are.
1
Discovery
Spend time with us – we're keen to hear all about your business and how you got to where you are.
1
Discovery
Spend time with us – we're keen to hear all about your business and how you got to where you are.
2
Chemistry
We combine expert insights, due diligence and judgment to see if we’re the right fit.
2
Chemistry
We combine expert insights, due diligence and judgment to see if we’re the right fit.
2
Chemistry
We combine expert insights, due diligence and judgment to see if we’re the right fit.
3
Commitment
We develop a plan, provide resources and offer hands-on support to help you succeed.
3
Commitment
We develop a plan, provide resources and offer hands-on support to help you succeed.
3
Commitment
We develop a plan, provide resources and offer hands-on support to help you succeed.
You
You
You
You are a UK-based business owner or entrepreneur leading a profitable, unlisted SME in a resilient industry, intent on making a lasting impact.
Your business has a strong foundation, steady growth, high proportion of recurring revenue and generating £1-2M in annual profit (or a clear path to it).
You may be looking to scale and position your business, possibly for an exit within 5-10 years, refining leadership and succession along the way.
Or you may be preparing to step back and retire, ensuring your legacy and employees are in safe hands with a trusted new CEO and management team.
You are a UK-based business owner or entrepreneur leading a profitable, unlisted SME in a resilient industry, intent on making a lasting impact.
Your business has a strong foundation, steady growth, high proportion of recurring revenue and generating £1-2M in annual profit (or a clear path to it).
You may be looking to scale and position your business, possibly for an exit within 5-10 years, refining leadership and succession along the way.
Or you may be preparing to step back and retire, ensuring your legacy and employees are in safe hands with a trusted new CEO and management team.
You are a UK-based business owner or entrepreneur leading a profitable, unlisted SME in a resilient industry, intent on making a lasting impact.
Your business has a strong foundation, steady growth, high proportion of recurring revenue and generating £1-2M in annual profit (or a clear path to it).
You may be looking to scale and position your business, possibly for an exit within 5-10 years, refining leadership and succession along the way.
Or you may be preparing to step back and retire, ensuring your legacy and employees are in safe hands with a trusted new CEO and management team.
For us, it's personal
For us, it's personal
For us, it's personal
Ready to make
good things happen?
Ready to make
good things happen?
g-cubed ventures
© 2025. All rights reserved. g-cubed
g-cubed ventures
© 2025. All rights reserved. g-cubed
g-cubed ventures
© 2025. All rights reserved. g-cubed